Online Outcome report -Go Green Ref.PS252010

This report presents the findings of the “Go Green” exhibition held at Fashion at Spring Fair, Birmingham, UK (1–4 February 2026), organised by SFAA Foundation Limited under the Professional Services Advancement Support Scheme (Ref. PS252010). 10 Hong Kong fashion designers showcased 150 art pieces at Fashion at Spring Fair, Birmingham which the show attracted approximately 40,000 buyers and 1,500 suppliers, promoting sustainable fashion and professional exchanges with UK counterparts. The exhibition successfully raised the profile of Hong Kong’s fashion design sector in the UK market, strengthened professional networks between Hong Kong and UK industry stakeholders. This report documents all proceedings, team observations, visitor feedback, designer’ feedback and an analysis of UK fashion market trends.